Microsoft hasn’t confirmed it, but retailers may have jumped the gun. A fresh leak from UK store Argos suggests the ROG Xbox Ally could hit shelves at £499.99, possibly undercutting earlier estimates. The source? Promotional materials were accidentally shared ahead of schedule.
ROG Xbox Ally may start at £499.99 in the UK
The leak shows off marketing flyers listing the base ROG Xbox Ally model at a surprisingly reasonable £499.99. That lines up with earlier clues from Best Buy and matches a €599 price spotted at a Spanish store back in July. For reference, that’s around £523 with currency conversion, but Argos could be trimming the UK price slightly to stay competitive.
No mention yet of the beefier ROG Xbox Ally X, though. A speculative price of £799 has been thrown around, but nothing concrete has surfaced.
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Past leaks and region price differences support lower pricing
Retail listings elsewhere have echoed similar numbers:
- Europe: €599 for the standard model, €899 for the Ally X
- USA: Best Buy leak shows $549.99 for Ryzen Z2, $899.99 for Z2 Extreme
Those differences often reflect regional tax structures. European pricing includes VAT, while U.S. figures exclude local sales tax so don’t expect direct conversions to match up. Still, the general pricing range falls at the lower end of most predictions, especially for a Windows 11 handheld.
What the ROG Xbox Ally leak tells us:
- The base model may land at £499.99 in the UK
- ROG Xbox Ally X remains unconfirmed, but £799 is a common guess
- Flyers may contain mislabeling, casting mild doubt
- Official prices may surface at Tokyo Game Show or Sept. 25 press event
Microsoft faces pressure to clarify pricing
Microsoft hasn’t offered any official numbers yet, and it’s starting to show. With the ROG Xbox Ally and Ally X slated to release on October 16, a proper reveal can’t be far off. The Tokyo Game Show and a scheduled press event on September 25 might finally clear the air.
In the meantime, the £499.99 figure gives hopeful buyers something to hang onto—and might signal that this handheld won’t break the bank after all.
