Rolls-Royce Motor Cars reached its third-highest sales in company history, delivering a total of 5,712 vehicles in 2024. The luxury automaker invested over £300 million (approximately $370 million) to expand production facilities and bespoke manufacturing capabilities. Here’s more about the company’s 2024 performance…
Rolls-Royce reveals its most in-demand models
The company reported that the most popular models throughout the year were Cullinan, Spectre, and Ghost. Meanwhile, the Phantom retained its status as the “rarest Rolls-Royce,” with limited production volumes as it prepares to celebrate its centenary in 2025.
In the electric vehicle category, the Spectre marked a major milestone for Rolls-Royce. It became the most sought-after model in the European market, praised by customers for its “silent and magic carpet ride” experience.
North America leads sales regionally…
Rolls-Royce achieved its highest sales in North America in 2024, with Europe, the Middle East, and Asia-Pacific regions also setting new records.
2024 was also a historic year for Rolls-Royce’s bespoke manufacturing. The average bespoke value per vehicle increased by 10%, breaking new records. The Middle East stood out as the region with the highest bespoke value per car.
Rolls-Royce also revealed its ongoing investment in Goodwood production facilities to strengthen its infrastructure for fully electric vehicles. The company is preparing to launch a new electric model in 2025, though detailed information about the vehicle has not yet been disclosed.
Commenting on 2024, CEO Chris Brownridge said that the increase in customer demand underscores confidence in the brand’s future. Rolls-Royce aims to strengthen its position in the luxury automotive market with innovative projects in 2025.
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