The RX 9070 XT is turning heads down under, outselling the RTX 5070 Ti by more than 200% in Australia. While global reports suggest Nvidia remains dominant, regional retail data tells a different story, especially in the DIY gaming scene.
RX 9070 XT strategy pays off for AMD
When AMD chose to skip high-end RDNA 4 GPUs and focus instead on mid-range offerings, many saw it as a gamble. Now, it looks like that move is paying off. According to Hardware Unboxed, a trusted voice in the PC hardware community, cards like it have been moving faster than their GeForce rivals in Australian stores.
The RX 9060 XT, for example, outsold the RTX 5060 Ti by 100%. Meanwhile, the RX 9070 had a 70% edge over the RTX 5070.
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Australian market bucks global GPU trends
Jon Peddie Research claims Nvidia held 94% of the GPU market share globally in Q2 2025. But Hardware Unboxed says the picture looks very different at the retail level. In Australia, AMD reportedly controls 44% of next-gen GPU sales compared to Nvidia’s 56%.
That’s a far cry from the doom-and-gloom outlook painted by broader research.
It keeps its price, and sells anyway
If AMD cards were struggling, you’d expect price drops. Yet the RX 9070 XT and RX 9070 remain priced above MSRP in many regions, especially the US. That’s a strong indicator of demand and little need for AMD to offload extra stock.
Hardware Unboxed points out that this contrasts with what happened during the RX 7000 series, where lower demand led to swift discounts.
RX 9060 XT leads Newegg charts, RX 9070 XT close behind
It’s not just Australia. In the US, AMD is also gaining traction, especially on Newegg. At the time of writing:
- RX 9060 XT is the No.1 best-seller
- RX 9070 XT holds second place
- RX 9070, RX 9060 XT, and RX 9070 XT take 7 of the top 10 GPU spots
- RTX 5070 and 5070 Ti sit at third and fourth
- RTX 3060 still clings to fifth
Amazon tells a slightly different story, though AMD still claims multiple slots in the top ten with its RX 9000 series.
RX 9070 XT signals a growing shift in GPU wars
It isn’t just outselling its rivals, it’s symbolizing a shift in buyer sentiment. If AMD maintains this pace and re-enters the high-end space next gen, Nvidia could face its most serious retail challenge in years.
Team Red isn’t just staying alive; it’s gaining ground.
