Samsung has officially announced that it will hold a special event titled “The First Look” just before the highly anticipated CES 2026 trade show in the tech world. This event, which will be held on January 4th, two days before the official start of the show in Las Vegas, will showcase the tech giant’s new vision. The company will share not only its new products but also new AI-powered customer experiences and the future strategies of its DX (Device Experience) division.
Major event before Samsung CES 2026: Galaxy Z TriFold takes center stage
The highlight of the event is expected to be the company’s new tri-fold phone, the Galaxy Z TriFold. While Samsung had previously quietly announced this device, its main global launch is expected to take place at this event. Details such as the phone’s US price and release date will also be revealed at this event, with the device likely to hit shelves in the first quarter of 2026.
The event will be hosted by Samsung’s senior executives. Among the names that will be present on stage are TM Roh, President of the DX Division, SW Yong, President of the Visual Display Business Unit, and Cheolgi Kim, Vice President of Digital Home Appliances. This lineup suggests that the event will not be limited to phones, but will also showcase next-generation flagship TVs, smart home appliances, and ecosystem upgrades.
Expectations should be kept low for the Galaxy S26 series, another topic users are eagerly awaiting. Since a separate “Unpacked” event is usually held for this series, the full unveiling of the new flagship phones is not expected at this stage; however, small hints may be given. Tech enthusiasts can follow all these developments live on Samsung Newsroom, the official YouTube channel, and Samsung TV Plus.
In this era of rapid development in foldable phone technology, what are your thoughts on tri-fold devices? Do you think this new form factor could change our daily usage habits? We welcome your comments.
