The advertising wars among tech giants continue at full throttle. Apple had released a highly ambitious and controversial ad for its new iPad Pro. In the ad, creative tools like musical instruments, paints, books, and camera lenses are crushed by a hydraulic press, followed by the unveiling of the super-thin iPad Pro. Samsung has responded to Apple’s iPad Pro ad. Here are the details…
Creativity can’t be crushed! Samsung’s Response to Apple’s iPad Pro Ad
While the intention of this ad was to impress users, it was misunderstood by many and received a barrage of criticism. People debated how technology could “crush creativity.” Apple had to apologize and withdraw the ad due to the strong reactions it received.
So, did Samsung miss this opportunity? Of course not! Right at this moment, Samsung stepped in and cleverly responded to Apple. In Samsung’s new ad, a musician is seen on stage picking up a broken guitar left behind by Apple’s hydraulic press. Then, standing next to the Galaxy Tab S9 Ultra, the musician continues to play his music.
Apple has announced the new accessibility features that will likely be released later this year with iOS 18 and iPadOS 18.
At the end of the ad, Samsung sends a message to Apple, saying “Creativity can’t be crushed” and cleverly tweeted, “We never crush creativity,” subtly referencing Apple on Twitter. This ad not only served as a response to Apple but also highlighted the creative potential of Samsung’s own products.
The Galaxy Tab S9 series, subtly advertised in the video, was launched as a direct competitor to Apple’s iPad Pro. The starting price of this series is $799. Additionally, the Galaxy Tab S9 series is equipped with new artificial intelligence features like “Galaxy AI.”
With this subtle adjustment to the iPad Pro ad, Samsung has once again demonstrated how creativity and competitiveness can play out in the world of technology. It cleverly responded to Apple’s controversial ad while emphasizing the strength and creativity of its own products.
These kinds of rivalries among tech giants have always been enjoyable for us users. After all, Samsung’s creative response to Apple proves how effective clever moves can be in the advertising world. The technology wars continue, and we enjoy this competition. What do you think? You can share your thoughts in the comments below.
