One of the surest ways to generate excitement about a new product is to offer stock far below demand and then expect headlines everywhere saying “stocks sold out.” It seems Samsung is following exactly this strategy with its new three-fold phone, the Galaxy Z TriFold, in South Korea.
3,000 Units: A Joke Number for a Huge Market
The device, which sold out in minutes when it first went on sale a few days ago, prompted Samsung to promise a new stock this week. The anticipated sale took place today, and the result was no surprise: stocks ran out in just two minutes this time. However, the other side of the coin suggests that this “great success” might actually be a planned scenario.
The data that has emerged is quite thought-provoking. According to reports, only 1,000 units sold out in the initial sale. With today’s second round, the total “initial sales volume” was recorded as only 3,000 units.
In a country with a population of approximately 50 million, a stock of 3,000 units is, to put it mildly, “a drop in the ocean” for tech enthusiasts. At this point, Samsung had two options:
Wait for production to reach sufficient volume and launch a large-scale event accessible to everyone. 2. Release small quantities, ensuring each unit sells out within seconds, creating the perception that it’s “selling like hotcakes.”
The Galaxy Z TriFold is expected to launch in the US, UAE, Singapore, China, and Taiwan markets in the coming weeks. Don’t be surprised if you hear reports of the device selling out in seconds in these regions as well; it seems Samsung is determined to spread the “sell-out” phenomenon globally.
