Samsung is taking the display technology competition to the next level with its new Samsung HDR10+ Advanced format, a direct rival to Dolby Vision 2. This new technology promises to revolutionize the television viewing experience with AI-powered optimizations, more vibrant colors, and advanced tone mapping features, setting a new standard for picture quality.
What Does Samsung HDR10+ Advanced Offer?
As an enhancement to the existing HDR10+ Adaptive technology, Samsung HDR10+ Advanced brings significant innovations, particularly in brightness and color accuracy. This new format allows content creators to produce movies and series with brightness levels up to an incredible 10,000 nits. Consequently, this means a much more pronounced contrast between the brightest and darkest scenes on screen.
Additionally, other standout features of the technology include:
Expanded Color Support: It supports color depths from 10-bit up to 16-bit, providing more accurate and rich color transitions.
Advanced Local Tone Mapping: This gives filmmakers greater control over the brightness of different areas within the same frame.
Content-Specific Optimization: The television automatically optimizes image settings based on the type of content being watched, such as movies, sports, or games.
Motion-Enhancing Metadata: The new metadata structure helps compatible TVs reduce judder in fast-moving scenes, delivering a smoother picture.
Enhanced Cloud Gaming Experience
HDR10+ Advanced also introduces support for cloud-based gaming services. This feature uses data from the TV’s ambient light sensor to adjust the game’s brightness in real-time, ensuring an ideal gaming experience under any lighting condition. Tech enthusiasts are eagerly awaiting to see which gaming platforms will support this technology.
First TVs with HDR10+ Advanced Support
At the CES 2026 exhibition, Samsung introduced the first television models equipped with this new technology. The initial lineup of TVs certified for HDR10+ Advanced includes Samsung’s new high-end Micro RGB, Neo QLED, OLED, and The Frame series models. Some of these models are:
Neo QLED TVs: QN80H, QN990H
Micro RGB TVs: R90H, R95H
OLED TVs: S85H, S90H, S95H
Lifestyle TVs: The Frame 2026 (LS03H), The Frame Pro 2026 (LS03HW)
This development opens the door to a high-end video experience that can meet even the most demanding expectations of both content creators and viewers. Tech enthusiasts are excitedly anticipating the widespread adoption of this new standard.
So, what are your thoughts on Samsung’s new display technology? Share your opinions with us in the comments!
