Samsung unveiled an exciting new TV model, The Frame Pro, at CES 2025. This model is characterized by features that combine art and technology, and is specifically aimed at enhancing the visual experience. The Frame Pro comes with Neo QLED display technology and is distinguished by an innovative structure that incorporates Mini LED technology.

Mini LEDs significantly improve the contrast, brightness and black levels of the display. However, it differs in that this technology is located at the bottom of the screen, rather than on the back. This allows for more precise illumination, enhancing the visual experience. In addition, the screen’s anti-reflective matte coating provides a clearer picture against external factors.

Samsung changes the TV experience with The Frame Pro model

Another important feature is the wireless design. The Frame Pro is equipped with a Wireless One Connect Box, which allows external devices (Apple TV 4K, PlayStation 5 Pro, Xbox Series X, etc.) to connect wirelessly. This eliminates the tangled mess of cables when mounting the TV on the wall. In addition, with Wi-Fi 7 support, wireless connection between devices can work seamlessly up to 10 meters.

In addition to the picture quality, features that will appeal to gamers are also noteworthy. The Frame Pro has an adaptive refresh rate of 144Hz, which provides a smoother gaming experience. The Tizen operating system allows users to customize game settings with a smart gaming interface. However, one notable omission is the lack of Dolby Vision support.

Artificial intelligence technologies are also part of The Frame Pro. AI Vision support offers functions such as recognizing actors in the scene, learning where the scene takes place or accessing characters’ outfits through a special button on the remote control. In addition, Samsung’s new “Samsung Food” feature allows you to discover on-screen recipes or learn more about food. AI-powered audio and video optimizations, combined with accessibility features, aim to deliver a better user experience.

Although Samsung has not yet announced the release date and price of The Frame Pro, the product is expected to be released in spring 2025. This will be one of the factors that will influence the popularity of this model, as price is thought to be a decisive factor. Also improved are Samsung’s standard The Frame TV models, which now come with a 144Hz adaptive refresh rate, but without the innovative features of The Frame Pro. These developments mark the continuation of Samsung’s ambitious moves in the television market.