In a much-anticipated move, Instagram is finally reducing the need for Linktree, as the platform now allows users to add up to five links to their profile pages. Meta CEO Mark Zuckerberg announced the new feature on Tuesday through his broadcast channel, stating it was “probably one of the most requested features we’ve had.”

A quick guide: Adding multiple links to your Instagram bio

To add links to your Instagram profile, simply tap the “Edit profile” button above your photo grid and highlights. As the change rolls out, Instagram will prompt users to add multiple links. The interface designed by Meta for displaying the links may not be the most elegant, but it serves its purpose. If you add more than one link, Instagram will truncate the first one and display the number of additional links. Tapping the first visible link brings up a selection screen that allows you to view all the links at once.

The Impact on Linktree and Other Link Services While the new feature is undoubtedly useful, it’s likely that users who previously relied on services like Linktree for directing people to their other social profiles will continue to do so. These platforms offer more customization and the ability to include more than five links. When testing the new feature, there seemed to be no restrictions on the types of links that could be added, although further information has been requested from Meta.

This change to Instagram is a step forward in addressing users’ long-standing request for greater flexibility in linking to their other online presences. However, it remains to be seen whether this update will significantly impact the use of third-party link services like Linktree, which offer additional features and customization.