The news that was voiced last year that Rockstar Games sold the marketing rights for GTA 6 to Sony has started to be talked about once again. At this stage, Sony may have the right to promote the PS5 Pro and PS5 through the game and even keep it exclusive to the console for a while. Here are the details…
Sony to make big advertisement on GTA 6
As you know, Japanese console and technology giant Sony is following an incredibly secretive strategy regarding the PlayStation 5 Pro. The company, which has not announced the device for a long time, may be relying on the promotion it will do with GTA 6. It is also said that the company will keep the GTA 6 release to itself for a while…
This deal will allow Sony to market GTA 6 alongside the PlayStation 5 (PS5) and the upcoming PS5 Pro. While the deal won’t prevent GTA 6 from being released for Xbox Series X/S users, it will take away the marketing power of Microsoft’s platform for a long time. However, it’s possible that the game will remain exclusive to the PS5 and PS5 Pro for a while.
If the rumors are true, Sony could be holding off on the GTA 6 release for close to a year. The fact that Xbox Series X and Series S have been missing the release of the games for a while now also supports this news. If Sony has been able to sign such an agreement, the game will be on the market for both Xbox and PC in 2026. PlayStation owners will be able to play the game in the third or fourth quarter of 2025.
The GTA series has become one of the biggest names in the gaming world, with over 410 million units sold worldwide. The next game in the series, GTA 6, is expected to be released in the fall of 2025, and the excitement it will create is thought to significantly increase PS5 sales.
In particular, rumors that GTA 6 will offer higher performance on the PS5 Pro could further increase sales of this console. It may even be the case that Sony has based its entire sales strategy on GTA 6.
