Spotify has implemented a significant update aimed at deepening the user experience. The “Discover Weekly” playlist, which was launched in 2015 and has been listened to more than 100 billion times to date, has now been redesigned to allow genre selection. This list, one of the platform’s most effective recommendation tools, will begin to offer more accurate recommendations based on users’ preferred music genres.

Spotify has improved its Discover Weekly playlist

With the change, buttons representing genres such as pop, rock, and R&B have been added to the top of Discover Weekly. With these buttons, users will be able to directly tell Spotify what genres they want to listen to. In this way, the algorithm will shape its recommendation mechanism not only according to past listening habits but also according to current preferences.

Spotify felt the need to take this step in response to recent user feedback. In particular, some users were stating that the Discover Weekly lists were repeating the same songs and that the genre distinctions were incorrect. In May, it was announced that an update was being made to the algorithm infrastructure and genre recognition system. The genre selection feature that has now arrived is a continuation of this process.

The innovation made in the Weekly Discovery is not limited to content alone. The cover image of the playlist has also been changed, and the user experience has been renewed in both visual and functional terms. Spotify has accelerated its personalization efforts across the platform.

The previously introduced AI-supported “DJ” feature, the text playlist creation tool, and fake podcast content prepared by AI servers were introduced as part of this strategy.

Spotify has become one of the platforms that guide the music industry in the transition from an album or artist-centered listening approach to a playlist-focused structure. This transformation has transformed not only user habits, but also competition and marketing strategies in the music industry. The new feature once again reveals the necessity of adapting to the algorithm, especially for artists and record companies who want to gain visibility in the list.

Spotify’s new genre selection feature is being gradually offered to all users globally. With the completion of the update, users will have the opportunity to discover new songs every week according to not only their past habits, but also their current mood and preferred musical atmosphere.