Spotify announces AI-powered DJ feature!

Spotify could be the most popular music streaming platform. With its features and a large library, it offers a unique music experience to users. Today, the company announced the new AI-powered personal DJ feature. According to the announcements, Spotify’s DJ is a personalized AI guide that knows you and your music taste. It means that the DJ will help you choose the best song for you. Here are the details about the Spotify AI DJ feature…

What is Spotify’s AI DJ?

The popular music streaming platform focuses on personalization to make its users glad, and to improve the quality. We also see some features user-focused, such as Discover Weekly, an annual Wrapped campaign, or the Your Time Capsule. Now, Spotify brings a new feature, Spotify DJ, to give the best music taste for you. The company explains, “To create the DJ, we reimagined the way users listen on Spotify. The DJ knows you and your music taste so well that it will scan the latest releases we know you’ll like, or take you back to that nostalgic playlist you had on repeat last year.”

According to Spotify’s blog post, the platform created this feature by depending on some latest technologies like AI and Spotify’s personalization technology. Here are the details by Spotify:

• Spotify’s personalization technology, which gives you a lineup of music recommendations based on what we know you like.
• Generative AI through the use of OpenAI technology. We put this in the hands of our music editors to provide you with insightful facts about the music, artists, or genres you’re listening to. The expertise of our editors is something that’s really important to our philosophy at Spotify.
• We have experts in genres who know music and culture inside and out. And no one knows the music scene better than they do. With this generative AI tooling, our editors are able to scale their innate knowledge in ways never before possible.
• A dynamic AI voice platform from our Sonantic acquisition that brings to life stunningly realistic voices from the text.

You can find below the introduction to DJ by Spotify:

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While the new Spotify DJ feature is rolling out in English starting today for Spotify Premium members in the U.S. and Canada, it seems the DJ will offer a unique music experience with the taste of ourselves. If you would like to use the DJ, here are the ways to follow:

1. Head to your Music Feed on Home in the Spotify mobile app on your iOS or Android device.
2. Tap Play on the DJ card.
3. Let Spotify do the rest! The DJ will serve a lineup of music alongside short commentary on the songs and artists, picked just for you. 
4. Not feeling the vibe? Just hit the DJ button at the bottom right of the screen to be taken to a different genre, artist, or mood.

What do you think about Spotify’s new AI DJ feature?