Sega plans to use AI for efficiency, not creativity, as it walks a fine line between cost-cutting and fan trust in game development.
Sega revives its old-school rivalry with Nintendo by mocking Mario Kart World in bold ads for Sonic Racing: CrossWorlds.
SEGA, which has recently attracted attention with its resurrection of the Sonic series, is preparing to rival Netflix.
Sega announced that it will remove more than 60 games from the Steam platform.Accordingly, discounts will be offered on games.
