The gaming world mourns the loss of Sega legend Hideki Sato, the visionary behind iconic consoles like Genesis and Dreamcast. Learn about his incredible legacy.
Sega plans to use AI for efficiency, not creativity, as it walks a fine line between cost-cutting and fan trust in game development.
Sega revives its old-school rivalry with Nintendo by mocking Mario Kart World in bold ads for Sonic Racing: CrossWorlds.
SEGA, which has recently attracted attention with its resurrection of the Sonic series, is preparing to rival Netflix.

