At WordCamp US 2025, WordPress co-founder Matt Mullenweg pulled back the curtain on Telex, an experimental AI tool designed to streamline building with WordPress. It’s not polished yet, more “V0” than version one, but it already shows how AI could change how developers interact with Gutenberg blocks.

Telex helps create Gutenberg blocks using AI prompts

Think of Telex like a prompt-driven assistant for WordPress development. Mullenweg compared it to “V0 or Lovable,” popular services where developers describe what they want, and the AI builds it. In Telex’s case, the goal is to help create Gutenberg blocks, those modular units that make up the structure of any WordPress site.

During the keynote, Mullenweg gave a short demo showing how a developer used Telex to generate a lightweight marketing animation. It was basic, but that’s the point: even small tasks, once tedious, could now be handled through natural language commands.

WordPress experiments further with browser-based AI helpers

Telex wasn’t the only AI surprise. Mullenweg also showcased a second tool, this one built in under two hours during Contributor Day. It acted as an in-browser WordPress help assistant, offering support directly inside the interface. While still early, it hinted at WordPress’s ambitions: AI isn’t just a backend tool; it’s becoming part of the user experience.

And there’s more. Mullenweg praised Perplexity’s AI-powered Comet browser, suggesting it could eventually support direct WordPress interactions. If realized, that would let users edit or manage their sites using natural language directly from a search-like interface.

The Telex reveal came with a sharp aside on WP Engine

While Telex stole the spotlight, Mullenweg didn’t avoid the ongoing legal skirmish with WP Engine. The core issue? WP Engine allegedly profits from the WordPress ecosystem without contributing proportionally. Mullenweg wants them to license the WordPress trademark to prevent what he calls customer confusion.

His update was brief but pointed: “There was a settlement conference, I showed up; the other CEO did not.” The case is still moving through the courts, and that was all he offered: no elaboration, no drama, just a quiet jab.

Telex might not be polished, but it’s perfectly timed

This early version of Telex is nowhere near production-ready, but WordPress isn’t rushing it. Instead, it’s playing with ideas, letting developers imagine a future where Gutenberg blocks, animations, and even site logic can be drafted in plain English.

And right now, that kind of experimentation might be exactly what WordPress needs.