In recent years, competition in the smartphone market has intensified significantly. Companies continuously expand their product range to outperform their rivals. So, what is the current situation in the market? Here are the best-selling smartphone brands…
Top-selling smartphone brands
Market research firm Canalys has shared the data for the European smartphone market for the fourth quarter of 2023. According to these data, a total of 37.8 million phones were sold in the last quarter of the year. This figure was 38.9 million in the previous period, indicating a 3% decrease.
Continuing to examine the data, we see that Apple has risen to the top. The company shipped 12.4 million units, with a market share of 33%. Apple has been lagging behind Samsung for the past few quarters, but it now secures the first place.
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In second place, we see Samsung. The company’s market share is 28%, with 10.8 million shipments. In third place on the list is Xiaomi, with a market share of 16%. The Chinese company sold 6 million phones.
On the other hand, Motorola ranks fourth. The company shipped 2 million units, with a market share of 5%. According to the data, it showed a 73% year-on-year growth. Following closely with a 116% growth rate is HONOR. Once under the Huawei umbrella but later charting its own independent path, HONOR’s market share is 3%, with 1.1 million shipments.
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