Chinese luxury car brand Hongqi is preparing to sell 15 electric and hybrid models in 25 different European markets by 2028. As part of this initiative, the company has unveiled its new compact electric SUV, the EHS5.

Hongqi Makes a Major Breakthrough

Known as former Chinese leader Mao Zedong’s favorite brand, Hongqi already sells vehicles in European countries such as Norway, the Netherlands, and Poland. FAW’s design chief, Giles Taylor, stated at the IAA Mobility auto show in Munich that the new EHS5 model has a range of 550 kilometers.

Taylor noted that the vehicle’s battery can be charged from 10 percent to 80 percent in just 20 minutes. The Hongqi EHS5 has a more dynamic and youthful design than the EHS9, the full-size electric SUV currently on sale in Europe. The design chief stated that the EHS5 is ideal for urban and suburban use and appeals to families and single drivers.

Chinese automakers face intense price competition in their home countries. This is driving brands like BYD, Chery, and Changan into lucrative European markets. Hongqi has also partnered with Chinese Leapmotor to boost its international sales.

Leapmotor will provide Hongqi with an electric vehicle platform, which will be used in a new Hongqi electric vehicle that will enter production in the fourth quarter of 2026. Hongqi has not yet announced the price or availability of the EHS5.

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