Instagram has begun offering a similar innovation to the popular social media app BeReal. This feature, called “Shots,” encourages spontaneous, filter-free photo sharing. This move is expected to significantly increase the number of spontaneous, natural-looking posts on the platform.

A Revolution in Filter-Free Photos on Instagram

BeReal, as its name suggests, is known for its focus on “real” sharing. The app sends a notification to all its users simultaneously at a random time of day and gives them a short time to take a photo of their current location. These photos are free of any editing or filters, and everything looks as natural as possible.

Just like Snapchat’s popular features, Meta has taken action to bring this compelling aspect of BeReal to Instagram. The Shots feature, which has been tested with a limited number of users for some time, is now available to a wider audience. However, Shots operates slightly differently than BeReal.

This feature allows you to send a snapshot to a friend, who can only see it once. Combining Snapchat’s disappearing message feature with BeReal’s naturalness, Shots remain in users’ archives, but other users cannot view these photos again.

This move is seen as part of Instagram’s strategy to integrate features from other popular apps into its platform. The company is constantly adding new features to retain users on the platform and prevent them from switching to other apps.

With Shots, Instagram capitalizes on the growing demand for instant, authentic sharing while also offering users a more personalized interaction experience by utilizing the disappearing message format.

This highlights how intense the competition in the social media world is, and how platforms are drawing inspiration from each other. What are your thoughts on this? Share your thoughts with us in the comments section below.