Despite the proliferation of foldable phones, Apple remains silent on the subject. However, rumors of an imminent launch of a foldable iPhone have begun to spread rapidly. While there has been no official confirmation from the company yet, JPMorgan’s latest analysis has reinforced these expectations. Rumors suggest the foldable iPhone could rival other companies with its price.

Foldable iPhone Price Could Be $1,999

According to an investor note sent to clients by JPMorgan analyst Samik Chatterjee, Apple’s first foldable device, which will feature a book-style design, will be a direct competitor to Samsung’s Galaxy Z Fold series.

The most striking detail of the report is the pricing. While it was previously predicted that the device would cost over $2,000, or even in the $2,200 range, Chatterjee claims that by overturning this expectation, Apple will launch with a much more competitive price. According to the analyst, the foldable iPhone will be available for $1,999, the same price as Samsung’s latest Galaxy Z Fold 7.

Apple is believed to be taking a cautious approach towards Samsung, which dominates the market and has proven its mettle with its seventh-generation product. Apple, a relatively new player in the foldable phone market, is understood to be initially aiming for market share rather than high profit margins. A higher price tag than its rival is seen as a risk that could turn consumers away from the product in the event of any hesitation. Therefore, Apple plans to begin the competition on a level playing field.

Samsung, the current market leader, appears unconcerned by Apple’s potential move. The company, already in a strong position thanks to the success of its record-breaking Galaxy Z Fold 7, believes that the entry of a major competitor like Apple will increase interest in the category overall and benefit them. Samsung officials say they welcome the competition.

Apple’s entry into the foldable phone market is seen not only as a new product launch but also as a critical step in bringing the category into the mainstream. The competition between the two tech giants in this space could mean more choice for consumers, more innovative technologies, and potentially more competitive prices.

In conclusion, all signs point to the tech world’s two biggest giants preparing to face off in a new arena in the most premium segment of the smartphone market. All eyes are now on Apple’s official announcement.