The era of difficulty viewing the iPhone screen in sunlight may be coming to an end. Screen reflections, a major user complaint for years, are poised to become a thing of the past with Apple’s new generation of phones. According to industry sources, Apple has successfully developed a new screen coating technology that both significantly reduces reflections and is more scratch-resistant than the existing Ceramic Shield.

iPhone 17 Pro screen will be anti-glare

Samsung’s “Gorilla Glass Armor” technology, used in the Galaxy S25 series and reducing reflections by up to 75%, set new standards in the smartphone market. Apple is reportedly working on a special coating that will offer a similar result for the iPhone 17 Pro and Pro Max models. This new technology will allow users to experience a vibrant and clear display even outdoors and in brightly lit environments.

This coating is said to not only be anti-glare but also provide superior protection against scratches. This means the iPhone 17 Pro models will be the most durable iPhones ever to withstand the wear and tear of daily use.

This technology was originally intended to be used in previous iPhone models. However, efficiency issues in Apple’s supply chain, specifically production lines, delayed this plan. Sources familiar with the matter confirmed that this production crisis has now been resolved and facilities are ready to mass-produce the new display coating.

This delay also explains why the technology isn’t included in the iPhone 16 series, which will be unveiled this fall. Apple apparently chose to wait another year to perfect its production process.

While the production issues have been resolved, it appears Apple will still reserve this high-end feature for its most expensive models. According to leaks, the new anti-reflective and scratch-resistant super display will only be available on the iPhone 17 Pro and iPhone 17 Pro Max.

This means that the standard iPhone 17 and iPhone 17 Air models will continue to experience the same glare issues as the current iPhones. This strategy will be one of Apple’s most significant steps to differentiate the Pro models from the standard versions and to push users towards the more expensive option.