Apple’s new iPhone Air lost its resale value at a record pace in the first ten weeks after its release. According to data published by SellCell, the iPhone Air series lost up to 47.7 percent of its initial value in ten weeks, marking the sharpest depreciation of any iPhone model since 2022.
iPhone Air Loses Value Rapidly
Reports indicate that the main iPhone 17 series saw strong early sales demand, surpassing last year’s launch, while the iPhone Air, in contrast, struggled with weak sales and lower production expectations.

Resale market data confirms this. The main iPhone 17 models lost an average of 34.6 percent in value over the first ten weeks, outperforming the iPhone 16 (39.0 percent) and iPhone 14 (36.6 percent).
However, the iPhone Air series experienced an average depreciation of 44.3 percent. The iPhone Air lost the least value, losing 40.3 percent, while the 1 TB storage model was the worst-performing device in the series, losing 47.7 percent.
This means the iPhone Air holds an average of 9.7 percent less value than the other main iPhone 17 models. Compared to previous generations, the Air performed 12.4 percent worse than the iPhone 15, 7.7 percent worse than the iPhone 14, and 5.3 percent worse than the iPhone 16.
While analysis shows that the iPhone 17 series’ value depreciation has stabilized in its tenth week, the continued decline in the Air model increases uncertainty about its long-term appeal in the market.
The best-performing model in the series was the 256GB iPhone 17 Pro Max, losing only 26.1 percent. Market experts note that the Air’s slow sales, uncertainty about its longevity and repair costs, and its ultra-thin design negatively impact its resale value.

