Bugatti has introduced the Brouillard model, taking ultra-luxury customization to a new level. This distinctive car, whose name means “fog” in French, was built for a single owner. The Brouillard is the first product of Bugatti’s newly launched Programme Solitaire customization process and is also the last standalone model to feature the brand’s iconic W16 engine.
The Bugatti Brouillard is poised to break records with its price
While the Brouillard is technically based on the Bugatti Mistral, its design and body panels are entirely unique. Unlike the Mistral’s roadster design, the vehicle, developed as a coupe with a fixed glass roof, redefines the brand’s boundaries not only mechanically but also aesthetically. This approach was chosen to fully satisfy the customer’s desire for something unique.
The Solitaire program is positioned at a higher level than Bugatti’s previous customization process, Sur Mesure. Each vehicle is designed from scratch, specifically for the customer, and the production process is shaped by the customer from beginning to end. While sharing a similar approach to Bentley’s Mulliner and Rolls-Royce’s Bespoke departments, the Solitaire’s scope and emphasis on individuality offer a new dimension in this field.
The Brouillard name is taken from Ettore Bugatti’s favorite racehorse. This reference is also evident in the car’s details. Elements such as the horse figures carved into the seatbacks and the glass horse statue integrated into the gear knob demonstrate the car’s positioning as not only a means of transportation but also a work of art. The interior features woven fabrics in distinctive green hues, green carbon fiber panels, and aluminum accents, creating an elegant yet bold atmosphere.
The 1,578-horsepower quad-turbo W16 engine continues to be featured in this special model. However, for Bugatti, this engine represents the end of an era. The brand is transitioning to the hybrid V16 era with the recent launch of the next-generation Tourbillon model. This new 1,775-horsepower engine, designed by Cosworth, will define Bugatti’s future performance standards.
The Brouillard’s development process took approximately 18 months. Although only one was produced, homologation and engineering work was carried out as extensively as for a production model. This significantly increased the vehicle’s cost.
According to reports, the estimated sales price is over $30 million. This figure could surpass the record held by the La Voiture Noire, the most expensive car Bugatti has ever produced.
