Dacia states that new car prices in Europe increased by 77 percent between 2010 and 2024, far outpacing household incomes. The Hipster challenges this high cost and truly makes electric mobility accessible to everyone.
The car measures 3 meters long, 1.55 meters wide, and 1.54 meters high. With these dimensions, the Hipster is even smaller than Japanese kei cars. Only microcars like the Citroen Ami are shorter.
Dacia describes the Hipster’s design as “a solid block with wheels on all four corners.” Its boxy, simple and characterful form is reminiscent of a Jeep or Land Rover Defender. The body is painted in a single color, while some protective panels feature a recycled material called “Starkle.” Door handles are replaced by straps, the taillights are hidden behind glass, and the windows slide open.
Weighing 800 kilograms, the Hipster is approximately 20 percent lighter than the Dacia Spring. This lighter weight not only reduces costs but also aims to produce 50 percent less carbon emissions than a conventional electric vehicle throughout its lifecycle.
The interior offers a simple and practical layout that seats four adults. The 70-liter trunk expands to 500 liters with the rear seats folded down. Dacia’s “You Clip” system allows for 11 different mounting points for cupholders, lamps, and accessories.
Instead of a traditional multimedia screen, a smartphone functions as a key, navigation, and entertainment system. Audio is provided by a portable Bluetooth speaker that accompanies the phone. The car also features a digital instrument cluster, dual airbags, and a modern steering wheel.
Dacia has not yet released any information about the Hipster’s battery capacity and engine output, but emphasizes that the model offers “real-life range, not marketing.” According to the brand’s research, 94 percent of drivers in France travel less than 40 kilometers per day on average. The Hipster will meet the needs of these users by only needing to be charged twice a week, which translates to a practical range of approximately 90 kilometers. Dacia aims to bring the Hipster concept into production soon and plans to completely reshape the segment once new regulations for small, affordable electric vehicles come into effect in Europe.
