Apple has managed to become an icon in the world of technology for many years. So much so that it continues to maintain this success among young people. Recent surveys conducted in the US have clearly revealed the iPhone’s dominance among young people. So why do young people prefer iPhones?

87% of young people in the US prefer Apple’s iPhone models

According to a survey conducted by a researcher named Piper Sandler in the fall of 2024, 87% of young people own at least one iPhone and 88% say their next smartphone will be an iPhone. It’s clear from the numbers that Apple’s influence on the younger generation is huge.

Young people’s attachment to the iPhone is not just about the phone’s functionality. iPhone has also become a status symbol and a social tool. Features like iMessage between friends, FaceTime calls and AirDrop file sharing encourage young people to stay in the ecosystem.

Well, owning an iPhone doesn’t just mean buying a phone, it means being part of a social circle. For example, you feel the need to buy an iPhone because the majority of your social circle uses iMessage.

Apple’s success is not limited to the iPhone. Nearly 70% of young people use AirPods and 25% plan to buy a new AirPods in the next six months. Other devices, such as the iPad and Apple Watch, are also very popular among young people. 30% of respondents say they own these devices.

However, it’s not all roses for Apple. Apple TV+’s popularity among young people remains limited, with only 10% using it. Apple Music, on the other hand, is preferred by a third of young people and plays an important role in their music listening habits.

In short, Apple’s dominance among young people is not only due to its innovative technologies, but also to the fact that it develops products that fit their lifestyles and social dynamics. If this continues, it is said that the brand will be able to maintain its influence among young people for many years to come.