Recent reports indicate a significant decline in the active user count of TikTok. It is said that the platform, which struggled to grow in the last quarter of 2023, is even starting to lose its loyal users, especially in the United States.
Since its launch in 2016, the platform has rapidly risen in the world of social media and has never experienced such a failure before. Undoubtedly, one of the main reasons for this decline is the accusations by the American government of TikTok collaborating with the Chinese government, leading to a series of bans. There are even discussions about completely removing the application from the country. Here are all the details…
Is TikTok entering a decline trend?
Another reason for the decline is attributed to the slowing growth of the demographic that uses TikTok the most, namely young people, who are gradually starting to grow up and therefore not spending enough time on the application. While this situation greatly worries the company’s management, falling behind even Facebook in recent growth rates has been the last straw. Although the company has not yet made a statement on the matter, it is speculated that radical decisions may be taken.
If the user count continues to decrease, the application’s advertising revenue will also noticeably decline. In an attempt to prevent this, the company’s management is preparing to launch a photo application similar to Instagram in the near future. The reception of these innovations by users has already become a subject of curiosity. On the other hand, the future of the company, which is involved in a major legal battle in the United States, is currently quite uncertain.
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