TikTok , one of the most talked about social media platforms of recent times , offers content creators the opportunity to earn income. At the same time, the platform also manages to increase its own revenues. So, how much revenue did TikTok , under the umbrella of ByteDance , generate last year?
TikTok revenue increased by %60!
TikTok offers content creators the opportunity to earn income through TikTok Creativity and TikTok Rewards programs, as well as gifts received from viewers during live broadcasts. The platform receives a share of the revenues generated through this method.
According to a report shared by Bloomberg, ByteDance , the owner of TikTok , increased its revenue from the social media application by 60 percent last year . Accordingly, earnings increased to 40 billion dollars . This figure was 25 billion dollars in 2022 .
Microsoft started testing the display of ads in the Start menu with the new update it recently released for Windows 11.
TikTok Shop , which TikTok launched in the USA and countries in Southeast Asia, also has an impact on this earnings . For those who don’t know , TikTok Shop allows sellers to run their e-commerce businesses through the social media platform. As you can guess, the company receives a commission from the sales made here.
TikTok may lose a significant portion of its revenue
The United States and TikTok have not been on good terms for the last few months. The platform is facing a ban . This ban proposal, which was accepted as a result of the vote in the House of Representatives, will be brought to the agenda of the Senate, the other branch of the United States Congress. If it passes here, it will be finally submitted to President Biden for approval.
If the bill in question is approved, ByteDance has only one option to avoid the TikTok ban: Selling the application to a US company. The Chinese company will be given 6 months for this. If the Senate and President Biden approve the bill, the countdown will begin.
There are tens of millions of TikTok users living in the United States . In this context, if the application is banned in the country, this means a significant loss of revenue for ByteDance .
