Tim Cook announced: Why is the Vision Pro so expensive?

Many products and updates introduced at Apple’s WWDC 2023 event received significant attention. However, the mixed reality headset, Apple Vision Pro, generated a huge buzz with its features and price. In a recent interview, Tim Cook provided an explanation regarding the price of the Vision Pro. Here are the details!

Tim Cook: Vision Pro; the engineering of today and tomorrow!

Apple’s mixed reality headset, Vision Pro, introduced at the WWDC23 event, made headlines in the world of technology with its price tag of $3,500. As a result, there have been various speculations and claims about the product’s price. Some experts even suggest the possibility of a cheaper model of the headset being released.

In addition to all of this, Apple CEO Tim Cook made a statement regarding the price of the Vision Pro. In a recent interview, Cook described Apple Vision Pro as the “most advanced piece of electronic equipment in the market” emphasizing that it is the company’s first spatial computer.

Furthermore, the CEO stated the following: “The engineering inside Vision Pro is mind-blowing. You get a 4K resolution experience in each eye. Of course, these things don’t come for free.”

Tim Cook, expressing that Vision Pro is an engineering marvel, also mentioned: “There is a cost to doing this, but I believe the price we have set is reasonable considering the experience it offers.” With this statement from the CEO, there is curiosity about the actual cost of Vision Pro.

There is no specific information about the exact production cost of the product. However, it is believed that almost every product costs Apple over $2,000 to produce. Especially the high-grade aluminum body and curved glass in Vision Pro indicate high costs. In addition to these, the micro-OLED display used in the mixed reality goggles also attracts attention.

Alright, what do you think about the price of Vision Pro? Don’t forget to share your opinions with us in the comments section!