Tinder is enhancing its user verification process in an effort to build more trust and safety on the dating platform. Users who opt for verification will now be required to take a video selfie as part of the process, a change from the previous static selfies used for authentication.

A shift to video selfie verification

Although the verification process remains optional, nearly 40% of Tinder’s members have chosen to undergo it, earning them a public blue checkmark. “Tinder daters consistently tell us that photo verification is one of their most valued safety features,” said Rory Kozoll, Tinder’s Senior Vice President of Product Integrity. Users aged 18 to 25 are 10% more likely to match with someone if they’re photo verified, according to Kozoll. “The tool provides one more way to help members better assess the authenticity of their match.”

Users who were already photo verified will need to complete the video selfie in the coming months. During testing, Tinder found that more users were likely to complete the process with the introduction of video selfies. The company will prompt all new members to photo verify when setting up a profile, bringing the feature to the forefront.

Verified users gain more control

Verified users can now select “Photo Verified Chat” in message settings, ensuring they only receive messages from other verified daters. Users can also request verification before a message is sent. Tinder will allow some paying users to see only photo verified users in their recommendation center.

This enhancement to the verification process comes as Tinder is working on a larger rebrand, shifting away from its “hookup app” status and focusing on long-term relationships. The company recently launched its first-ever global brand campaign in an effort to redefine its narrative.