The gaming giant has broken its silence on the recent surge in criticism. Assassin’s Creed Shadows management has made statements emphasizing the necessity of Ubisoft’s microtransaction structure, which has drawn criticism from players. According to the company, this system is vital for the game’s continued development.

Ubisoft Responds to Microtransaction Criticism

The game’s Associate Director, Simon Lemay-Comtois, clarified the issue in an interview with Access the Animus. The director stated that in-store purchases provide a resource for the development team. According to the statement, ISU content, new missions, and parkour system updates are entirely funded by these revenues.

The company’s insistence on this strategy stems from significant economic data. CEO Yves Guillemot argued in early 2025 that microtransactions enrich the player experience. Financial reports also support this position. The company generated a total of €475.3 million in revenue from DLC and in-game spending in the first half of 2025.

Player reactions, however, generally focus on the high prices. The game features seven different cosmetic sets, each costing approximately $20. However, the development team notes that this revenue model also allows for free content. For example, the Attack on Titan collaboration, the Dead by Daylight event, and pre-order bonus missions are currently free to all players.

So, what are your thoughts on Ubisoft’s microtransaction system? Share your thoughts with us in the comments!