Ubisoft, one of the giants of the gaming world, has been going through a difficult period for a long time. The company, once known for its massive game series such as Assassin’s Creed, Far Cry and Watch Dogs, has been under great pressure both financially and operationally in recent years. Especially the situation revealed by the latest reports, the company’s market value fell below 20 billion dollars, revealing the seriousness of the crisis.

The giant game company Ubisoft is at a crossroads: If it doesn’t make the right decision, its collapse will be inevitable

In recent years, Ubisoft’s stock has fallen sharply. By 2024, the company’s market capitalization was half of what it was a year ago. One of the biggest reasons behind this dramatic decline is the weakening of Ubisoft’s game portfolio and the failure to meet financial expectations. Especially the recent delayed releases or games that did not attract the expected interest have shaken the confidence of investors.

Meanwhile, activist investors such as AJ Investment argue that the company should be sold completely. Especially the influence of giants like Tencent on Ubisoft is increasing day by day. However, the Guillemot family, the founder of the company, does not want to lose control of Ubisoft. That’s why partnerships with Tencent are carefully handled, while the family tries to ensure that the company remains independent.

So, what will Ubisoft do in this situation? As the competition in the gaming world increases day by day, Ubisoft needs to return to its old glory days and make a strong return to the market with new projects that will meet the expectations of the players. If it fails to seize this opportunity, it risks losing its place in the industry.

In short, time will tell how Ubisoft will get out of this crisis. But one thing is clear: the giant game company is at a serious crossroads. So, what do you think about this? You can write your opinions in the comments section below.