At the Web Summit held in San Francisco and Lisbon on November 11-12, 2025, Visa announced an innovative pilot that allows businesses and platforms to send payments directly to stablecoin wallets. Businesses using Visa Direct can make payments in fiat currency, while recipients can receive payments in stablecoins like USDC (USD Coin). Furthermore, by expanding Visa Direct’s reach, it provides content creators, freelancers, and digital marketplaces with the advantage of maintaining stable value and quickly accessing funds, even in markets experiencing currency fluctuations or limited banking infrastructure.

Last year, Visa announced its inclusion of content creators as a small business. This initiative helps small businesses easily and securely manage their payments, access capital, and grow their businesses. It now offers the same support it offers to small businesses worldwide to content creators.

57% of content creators prefer digital payments due to their speed

With USD-backed stablecoin payments sent directly to digital wallets through Visa Direct, content creators and freelancers will have faster and more secure access to their payments 24/7. According to Visa’s Monetized: The Visa 2025 Creator Economy study, 57% of content creators cite instant payments as the most important reason they prefer digital payment methods.

This new stablecoin-based system increases financial access, paving the way for faster, more secure, and more flexible money movements in the digital economy on a global scale.

Stablecoin payments developed under Visa Direct will initially be available in the US. The pilot is being launched with select partners, with plans to expand in the second half of 2026 as user demand increases and regulatory frameworks advance.

Continuous convenience: Consumers, content creators, and freelancers will have near-instant access to stablecoin payments. Borderless currency in the digital age: Stablecoins provide access in regions with limited access to banking services or where USD bank accounts are not available.

Increased transparency: Every transaction is permanently recorded on the blockchain, supporting auditability, compliance, and receipt verification.

The pilot is launching in the US with select partners. Broader rollout is planned for the second half of 2026 as customer demand increases and regulations allow.