vivo maintains its leadership in smartphone market
Counterpoint Research (CR) has published its report on the Chinese smartphone market for 2024 and revealed some important data.Throughout the year, vivo held the lead with a 17.8% market share, while Huawei came in second with 16.3%.Third place went to Xiaomi with 15.7% market share. One notable difference is that Xiaomi, which ranked third in the CR report, did not make the top five in the Canalys report. Apple was fourth with 15.5%, followed by Honor with 15% and Oppo with 14.3% market share.This data confirms vivo’s year-on-year leadership.
vivo maintains its leadership in the Chinese smartphone market
According to CR data, compared to 2023, Huawei achieved the largest growth of 36.4%.Xiaomi grew by 10.2% and vivo by 7%, while other brands experienced a decline in 2024 with fewer shipments.Apple recorded the biggest decline at 12.6%, while Oppo and Honor saw a contraction of 10.4% and 2.8% respectively.
In the last quarter of 2024 (October-December), Huawei took the lead with 18.1% market share. It was followed by Xiaomi with 17.2% and Apple with 17.1%. vivo fell to fourth place with 16.3%, while Honor had 13.6% and Oppo 12.5% shares.
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Apple, on the other hand, was the brand that suffered the most losses with a decline of 18.2%, while Honor declined by 12.8% and Oppo by 9.3%.
Huawei’s success, especially in the last quarter of the year, and vivo’s year-long leadership once again demonstrated that competition between brands in the Chinese smartphone market is fierce. Xiaomi’s strong performance and Apple’s decline were among the other highlights.
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