Volkswagen achieved remarkable success in the food sector while experiencing a decline in car sales in 2024. The German automotive giant broke a record in the sales of sausages called “Volkswagen Original Currywurst” produced under its brand.
Volkswagen reached a record in an unexpected sector
According to a report published by Fortune, the company sold exactly 8.5 million portions of sausages last year. This figure means an increase of 200 thousand units compared to the previous year. Volkswagen Human Resources Director Gunnar Kilian announced in a statement he made on LinkedIn that a new record was reached in sausage sales.
We can say that Volkswagen’s sausage production is not a new initiative. The company has been producing curry sausages for its employees in its own factory since 1973. The product, which has attracted great attention over time, has become an important part of Germany’s gastronomic culture.
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These sausages are now offered for sale in supermarkets and international markets, as well as in Volkswagen cafeterias. In fact, the sausages even have an official part number determined by Volkswagen (199 398 500 A).
Despite the company’s success in the food sector, there has been a significant decline in car sales. The total vehicle sales of the Volkswagen Group (including Audi, SEAT and Skoda) decreased by 2.3% to 9.03 million units in 2024.
Volkswagen brand car and truck sales remained at 5.2 million. So what do you think about this? You can easily share your views with us in the comments section below.
