Walmart improves its shopping experience for online shoppers. The shopping company now supports AI-powered virtual try-on technology that lets online customers use their photos for an in-store fitting room experience. Walmart also allows online shoppers to visualize better clothing on models that could be selected among many skin tones and bodies. Here are the details about the Walmart Virtual Try-On feature.
Walmart’s in-store fitting room experience for online customers
Thanks to Walmart’s “Be Your Own Model” feature, users can use their images in the app to see how the items look on their bodies. According to Walmart’s blog, the new feature is available on the iOS app, but it will be available on Android devices in the coming weeksiOS app. Still, it will be available on Android devices in the coming weeks, according to Walmart’s blog.
Walmart explains, “Our technology accomplishes this key differentiator with algorithms and intricate machine learning models – techniques originally utilized in developing highly accurate topographic maps – to show how an item of clothing will look on someone.”
The new feature allows customers to choose either option, using their image or a similar model. Online customers can use the personalized tool to access a more realistic model. The website scans the person’s body and uses it to show shopping items on the body.
Walmart offers virtual try-on options ranging in height between 5’2″ and 6’0″ and in sizes from XS to XXXL across more than 270,000 items. There are national brands that you can try like Champion, Levi’s, and Hanes, and Walmart’s portfolio of brands, including Sofia Active by Sofia Vergara, Love & Sports, ELOQUII Elements, Time & Tru, Athletic Works, Terra & Sky, No Boundaries, Avia and The Pioneer Woman. The shopping brand is also planning to expand its support for more items and brands.
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