Apple seems to be moving to a new product marketing strategy in 2025.In this sense, Mark Gurman, one of the famous Apple analysts, shared information about Apple products that are likely to appear in 2025.
Apple plans to combine affordable price and high performance with 2025 products
Although Apple is at the top of the smartphone world, it has been in danger of losing this top position in recent years. Especially Android competitors and Qualcomm’s closing the gap are among the factors that extinguish the shine of the Apple ecosystem.
In this sense, Apple is looking to enter the affordable flagship segment, which is on the rise in the Android world. According to Mark Gurman, the iPhone 17 Air may be targeting this market with its thinness, processing power and affordable price. Although the phone is likely to come with a single camera, it is among the predictions that the model will gain a significant market share with Apple Intelligence features.
Different claims have also emerged for the entry model iPad. Accordingly, the new iPad may come with the A17 Pro processor and up to 8 GB of memory increase. In this sense, Apple is expected to reduce the differences between iPad and iPad Mini.
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It is also claimed that the difference in muscle strength between the Pro and Air on the iPad side will not remain. Accordingly, there is a possibility that iPad Air and iPad Pro will come up with close processors. In this sense, the main difference between the two models will be memory, screen size and stylus.
Apple is also expected to enter the smart home display market, especially for the US market. Amazon is the biggest player in this market. Google is also active in this market with Android devices. Apple, on the other hand, seems to have turned its direction to smart screens after many years after the growing market.
After the update in MacBook Air models, MacBook Pro models may also be among the Apple products that will appear in 2025. Although it is still at the rumor level, there is a possibility that MacBook Pro models will come up with a new processor and chassis.
