OpenAI CEO Sam Altman made important announcements about ChatGPT Pulse, which he described as his long-time favorite feature, at the company’s DevDay event in San Francisco. Altman stated that there are currently no concrete advertising plans for this new feature, but signaled that he hasn’t completely closed the door to this possibility in the future. This has reignited discussions about how AI chatbots can generate revenue models in the future.
ChatGPT Pulse is ad-free “for now”
ChatGPT Pulse stands out as OpenAI’s latest personalization initiative. The feature works by learning information from the user’s conversation history, connected apps like calendar, and email. It then conducts research on the user’s behalf throughout the night and presents a personalized summary of relevant topics each morning. These summaries can take various formats, such as personalized daily exercise routines, lessons to learn a new language, or menu recommendations for a restaurant to visit that evening. OpenAI’s primary goal with this feature is to ensure that users start their day with ChatGPT.
ChatGPT Pulse OpenAI Sam Altman
During the event, executives confirmed that they had discussed the idea of running ads within Pulse. Altman stated that they were approaching the idea with “great caution.” Altman noted that he enjoys the relevant ads he sees on Instagram and hinted that a similar user-friendly advertising model could be considered for Pulse in the future. It was also shared that the feature is currently only available to paid Pro users due to its high processing power requirements.
With this move, OpenAI aims to further embed AI into daily life. ChatGPT Pulse has the potential to make users’ lives easier while also offering important insights into the company’s future revenue strategies. So, what are your thoughts on the idea of personalized ads being displayed on an AI-powered assistant? Share your thoughts with us in the comments section.
