Xiaomi is celebrating its 15th anniversary with its first electric car, the SU7. For a limited time, the company will offer the SU7 in Bright Magenta. This color option, which will be available exclusively in China in January, will only be available to a select number of customers.
New color options for the Xiaomi SU7
Xiaomi’s special series color for the SU7 symbolizes the company’s innovative spirit. In this context, it offers owners the chance to own a unique and potentially collectible model.
According to Xiaomi Vice President of Marketing Li Jian, the magenta color represents the company’s “history of bold decisions and technological advancements.” The 15th anniversary model comes with expanded customization options, including a beige interior and four new wheel designs.
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People who have already created an SU7 reservation in China will be able to change their chosen color to Bright Magenta or other custom colors. However, according to the company, this may also affect delivery times.
The Bright Magenta option starts at $1200, while other colors like Pearl White, Lava Orange Metallic and Cambrian Grey Metallic are available for $1000. Xiaomi has also revamped the standard color palette for the SU7. Accordingly, Meteor Blue will be retired.
