YouTube is introducing a new Member Only Shorts feature that allows content creators to share short video content exclusively with their paid subscribers. This new feature will provide additional content access to paid subscribers in addition to existing subscription benefits.

How to use YouTube’s member only Shorts feature?

Member Only Shorts enables creators to share content such as special announcements, product promotions, or limited-time offers. Users can also use this feature for Q&A sessions, behind-the-scenes glimpses, or previews of upcoming content.

This feature offers content creators the opportunity to build a closer connection with their subscribers and offer unique content. Creators can select the ‘member only’ option under the ‘visibility’ section after uploading a Short, making it available only to their subscribers.

Additionally, they can make the content publicly available after a certain period, allowing early access for subscribers. YouTube’s Member Only Shorts feature provides creators the ability to offer exclusive, more intimate, and organic content to their subscribers.

This introduction comes as TikTok extends its subscription offers to more users. TikTok announced plans to expand subscription offerings beyond live broadcasts for content creators. YouTube’s move following this announcement will further intensify competition in the short video content (Shorts) market.

YouTube’s Member Only Shorts step emphasizes the importance of the subscriber-based model in digital content creation and can help diversify creators’ revenue. It also offers viewers the opportunity to interact more closely with their favorite content creators.

Do you think this feature will be useful and effective? Please share your thoughts in the comments section below.