YouTube recently expanded its ad-blocking efforts, moving from a small test to a global launch. This move has seen some success with a record number of users removing ad-blocking software. However, it is also claimed that an increasing number of users have turned to better ad-blockers, which has had the opposite effect.
YouTube couldn’t completely stop ad-blockers
According to recent reports, hundreds of thousands of users seemingly removed ad-blockers in October, possibly related to YouTube’s expanded crackdown. On the contrary, data also indicates that a record number of people installed alternatives that would not be caught in YouTube’s net.
Krzysztof Modras from Ghostery, one of the most popular ad-blockers in the Chrome extension store, says they experienced three to five times more installations and uninstalls last month. More than 90% of users who uninstalled the extension cited its failure on YouTube as the reason. However, the company saw a 30% increase in Microsoft Edge installations as users sought a suitable alternative.
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Another ad-blocker, AdGuard, reported that they typically see around 6,000 uninstalls per day in Chrome but that this number increased to 11,000 per day between October 9 and the end of the month, reaching 52,000 on October 18.
The extension appears to be immune to YouTube’s ban. The company stated that they observed an increase in user numbers when people noticed this, reaching 60,000 installations on both October 18 and 27.
Currently, YouTube’s pressure on ad-blockers seems to be pushing people to search for better alternatives. Some individuals are even turning to solutions like Newpipe, a YouTube-like website that allows ad-free video playback on the platform.
