YouTube continues to enhance its premium tier. The platform, often in the spotlight for battling ad blockers, aims to enhance the experience for YouTube Premium users with new features. The latest move focuses on video quality.
YouTube introduces “1080p Enhanced” option for TVs
YouTube is introducing a new feature for TV users, who hold a significant share. According to a post made by the company on Reddit, YouTube TV will now offer videos with the “1080p Enhanced” feature. YouTube described the new option as “Image quality is much better than normal 1080p60.” The feature will be available on 4K-compatible devices.
The announcement reads:
We are introducing the 1080p Enhanced option for YouTube TV and Primetime Channels subscribers. This option will be available on updated 4K-compatible streaming devices and will deliver our highest video quality. Viewers can go to video quality settings at any time to update their preferred setting. To access 1080p Enhanced and ensure the best viewing experience, we recommend upgrading to a 4K-compatible streaming device.
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The recent innovations on the YouTube platform don’t stop there. YouTube will now offer content organized by colors. Streams organized by colors will initially include red, green, and blue. For example, when a user clicks on Red, videos dominated by red tones will be listed.
YouTube has been making significant investments in the Premium tier lately. The platform seems to have achieved what it wanted with the Premium tier. Many people are subscribing to the paid tier. According to recent data, over 100 million people have become YouTube Premium members.
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