YouTube is cautioning content creators and channel owners about the risks of deleting videos, highlighting how it could jeopardize future growth. According to Todd Beaupre from YouTube, deleting videos also removes connections with viewers who watched those videos.
Why is YouTube warning against deleting videos?
YouTube is advising content creators and channel owners that deleting their videos could endanger their channel’s future growth. This warning is particularly significant since YouTube shares ad revenue with creators, making high-view channels very profitable.
For instance, the YouTuber “MrBeast,” with 250 million subscribers, has some videos watched hundreds of millions of times, earning an estimated $50 million in 2022 alone.
Deleting videos can limit a channel’s growth potential. It’s believed that deleting a video also removes it from viewers’ previously watched lists, reducing the likelihood of new content from that source being recommended.
As suggested by Searchenginejournal, this warning from YouTube might aim to avoid potential problems with its algorithm. Frequent video deletions by a channel could hinder the system’s ability to accurately assess the channel’s value, negatively impacting user experience and engagement.
YouTube executive Beaupre advises channel owners to keep their videos public or unlisted to maximize growth. Unlisted videos can be viewed and added to channels by people with the relevant URL, and they are open for comments.
Further explanations from YouTube on this matter are anticipated. Channel owners and creators need to be cautious about the impact of YouTube’s algorithm and viewer connections.
Do you agree with YouTube’s warning against deleting videos? Share your thoughts in the comments section below.