Apple shared its earnings report covering the first fiscal quarter of 2024 on February 1. A very comprehensive report has emerged, from how many active Apple devices there are worldwide to sales data. So what is the total number of active Apple devices right now? Here are the details…

Apple has over 2.2 billion devices worldwide!

Apple published its reports for the first fiscal quarter of 2024 on February 1. The company’s 2024 first quarter revenue reached 119.6 billion dollars, an increase of 2 percent compared to the same quarter of the previous year. Additionally, quarterly earnings per diluted share were $2.18, up 16 percent from the prior year.

Regarding the issue, Apple CEO Tim Cook stated in his statement and in the press release that the brand broke a record in the first quarter reports of 2024, especially with iPhone sales. He continued by stating that the number of active devices installed exceeded 2.2 billion units and underlined that they broke records in all geographies and times.

What does the number of active devices installed mean? Why is it so important?

Many technology companies use different terms such as “installed active device” and “worldwide active device”. So, what does this term, the number of which attracts a lot of attention, actually mean? The concept of active installed device means the number of devices produced and sold by the brand and actively used by users.

For example, Apple sold you an iPhone 13 . You turned on this device and connected it to Apple servers. This device now means “installed active device” for the brand. A while passed and you turned off your device and put it back in its box. Apple puts devices that do not provide a signal for a certain period of time into inactive status.

With this number, you can find out how much your brand is actually preferred by consumers. Because it’s not just about selling devices. The real trade secret is to convince the next generations to buy the device and to make them use all these products for many years.