Apple is preparing to create a big excitement in the technology world this year as it does every year. Apple’s new artificial intelligence-focused feature, Apple Intelligence, will be at the forefront of the iPhone 16 launch planned for September. Apple will even train sales representatives in stores on this subject. So why is Apple so ambitious about this?

Apple to focus on Apple Intelligence at iPhone 16 launch

Apple Intelligence is an umbrella feature that brings together advanced artificial intelligence functions developed by Apple. This feature will provide iPhone 16 users with a more personalized and intelligent experience. For example, basic functions such as the new Siri interface, typing tools and notification summaries will be available with iOS 18.1. But the really big innovations will come with iOS 18.2 or later updates.

These more advanced functions will include features such as Image Playground, Genmoji and ChatGPT integration. Apple will also highlight these features in in-store demonstrations to boost sales of the iPhone 16 series. Apple estimates that artificial intelligence features could increase iPhone 16 sales by 10 million units.

Apple will organize mandatory trainings for store staff to ensure that no detail is missed in the introduction of this new feature. According to Mark Gurman, these trainings will take place on September 12 or 13, right after the iPhone 16 launch. The training will help Apple fully equip its staff with the new features so that they can best guide customers.

Apple Intelligence is likely to play a key role in making the iPhone 16 series stand out in the market. Smartphone users today expect their devices to be not only fast and reliable, but also smart and useful. It seems that Apple intends to meet this expectation with artificial intelligence.