Deepfake technology has reached a new level, allowing scammers to impersonate people in real time during video calls. This rapid advancement poses significant threats to businesses and individuals alike. Cybercriminals now exploit these AI-generated videos for financial fraud, social manipulation, and identity theft.

Reality Defender, a startup specializing in AI-driven cybersecurity solutions, has developed a new detection tool to combat this emerging threat. The tool analyzes video frames in real time, scanning for abnormalities that suggest a deepfake. Unlike traditional methods, which might focus on still images or offline content, this tool operates dynamically during live video feeds, aiming to detect and alert users to fake participants as soon as they appear.

Deepfake incidents cause substantial damage

The stakes are high, as several high-profile deepfake incidents have already caused substantial damage. Scammers have used fake videos of CEOs to trick employees into transferring funds, while others have created misleading videos of politicians to sow confusion. These incidents highlight the urgent need for real-time defenses against deepfakes, as the technology’s sophistication continues to grow.

Reality Defender’s tool, currently in the testing phase, focuses on partnering with companies, financial institutions, and government agencies to deploy the technology. The startup believes it can curb deepfake scams by providing real-time alerts during suspicious video calls. With increasing integration of video communication in work and social settings, solutions like this could play a vital role in maintaining digital trust.

Industry experts warn that the deepfake threat will only intensify, especially as AI tools become more accessible. Therefore, proactive measures like Reality Defender’s real-time detection could significantly reduce risks, making it a critical step towards safer digital environments.