One of the key players in the smartphone market, Samsung, is reportedly preparing for a radical change. According to recent claims, the South Korean manufacturer may stop using the Galaxy brand name for some of its high-end models. So, what does this mean exactly?

Rumor: Samsung to Drop Galaxy Brand for Flagship Models

Samsung has been one of the brands that successfully adapted to the Android transition in 2010, reaping substantial benefits. The company has marketed its smartphones under the Galaxy name across all segments, from entry-level to flagship devices. However, it now seems that there’s an emerging sentiment within the company that a change may be necessary.

According to a report from Korea-based E-Today, Samsung is considering discontinuing the use of its iconic Galaxy brand for flagship models. The South Korean manufacturer is reportedly working on a new brand strategy and, if things go as planned, aims to launch future high-end models under a different brand name.

Another reason for this potential change is Samsung’s desire to adapt to the market conditions in the U.S., where it has faced challenges competing with the iPhone. However, there is no information yet about what the new brand name will be or when this change might take place. It’s also worth noting that there has been no official statement on the matter, and these details should be treated as speculation.

What do you think about this? What do you think Samsung’s new flagship brand name should be? Don’t forget to share your thoughts in the comments!