Apple is considering entering the smart glasses market to expand its dominance in wearable technology and compete with companies like Meta. The company has quietly launched an internal study to achieve this goal.
Apple asked its employees to collect information for smart glasses
Apple is considering entering the smart glasses market. The technology giant started various researches by going after competitors such as Meta. According to allegations, it launched a study called ‘Atlas’ among its employees to collect opinions on smart glasses products in the market.
In group studies carried out with different groups within Apple, it will be evaluated what users like and dislike in other companies’ smart glasses. According to sources, more feedback will be collected in the coming weeks. The aim will be to guide Apple’s product development process and determine the features to be included.
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Developing a successful smart glasses has so far posed great challenges. Although Apple launched the $ 3499 Vision Pro earlier this year, this product is considered too expensive for end users. Efforts to develop lighter augmented reality glasses have also faced technical hurdles.
Meta, on the other hand, stands out with its $299 Ray-Ban Stories glasses, which offer photo/video capture and phone/artificial intelligence support without virtual vision capability. It is possible to say that Apple is also trying a more accessible approach.
Apple will hold interviews with its employees and learn about wearable technologies before sharing its plans.
