Apple has released its third annual App Store Transparency Report and shared comprehensive data for 2024. According to the report, there were a total of 1,961,596 apps in the App Store as of the end of 2024, and this number increased by approximately 100 thousand compared to the previous year.
839 million downloads per week
The App Store sees an average of 839,266,915 app downloads per week and hosts 813,110,348 weekly visitors. Both metrics increased compared to 2023.
Apple reviewed 7.77 million app applications during 2024 and rejected 1.93 million of them. The rejection reasons were listed as performance, legal, design, business and security, respectively.
Of the 1.93 million rejected applications, 295,109 were approved after developers fixed the issue. Apple removed 82,509 apps from the App Store during the year, primarily in the Utilities and Games categories.
The reasons for the removals are as follows:
- Design guidelines: 42,252
- Fraud: 38,315
- Intellectual property violations: 425
- Spam: 294
- Export control: 285
- Copying: 128
- Developer code of conduct: 99
- General: 89
- General intellectual property: 77
- Subscriptions: 69
Apple also removed some apps at government requests. The majority came from China, and Apple removed 1,307 apps at China’s request. 171 apps were removed at Russia’s request, 79 at South Korea’s request, 55 at Ukraine’s request, and 50 at Jordan’s request.
Apple received 26,224 appeals of app removals, 6,978 of which came from China and 3,571 from the US. After the appeals process, 78 apps were restored in China and 71 in the US.
The company closed 128,961,839 customer accounts and said it had prevented over $2 billion in fraud. Apple also closed 146,747 developer accounts for fraud and export control.
Apple has been publishing App Store Transparency Reports since 2023, a settlement with developers as part of a 2021 class-action settlement. Apple has promised to provide meaningful statistics about its app review process, listing everything from the number of apps rejected to search queries.
