Xiaomi’s new flagship phone, the Xiaomi 17 Ultra Leica Edition, which made a big splash in the technology world, faced incredible demand as soon as it went on sale. The device sold out instantly during the pre-order period before official sales even began, and is now being resold at much higher prices on second-hand platforms in China.

Why is the Xiaomi 17 Ultra Leica Edition So Popular?

Part of the Chinese tech giant’s newest flagship series, the Xiaomi 17 Ultra, especially the Leica Edition model, caught the attention of photography enthusiasts. Introduced on December 25th and immediately made available for pre-order, the device sold out before its official release date on December 27th. The starting version with 16GB RAM and 512GB storage had a price tag of 7,999 Yuan (approximately $1,120).

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However, this intense interest turned into an investment opportunity for some. Many who pre-ordered the device immediately posted ads on second-hand sales sites to resell it at exorbitant prices. This situation clearly demonstrates the device’s popularity and desirability.

Looking at how much prices have risen on the black market, while the top model with 16GB RAM and 1TB storage normally sells for 8,999 Yuan, sellers are demanding 9,999 Yuan and even over 10,000 Yuan for the same model. One of the biggest reasons behind this is the device’s special collaboration with Leica.

The Xiaomi 17 Ultra Leica Edition stands out with its design inspired by classic camera design, manual control options, and the use of special materials. The device features Leica’s iconic red dot logo on the back, and boasts a dual-tone finish inspired by Leica’s M-series cameras. Furthermore, this special edition includes software features such as “Leica Moment” mode, M9-style color processing, and classic film simulations. Therefore, it is seen as more than just a phone; it’s also a collector’s item.

So, what are your thoughts on the Xiaomi 17 Ultra Leica Edition? Share your opinions with us in the comments!