Adobe is gearing up for innovations in the field of AI-supported video production technology as an alternative to Sora. The company aims to revolutionize video production with a new AI model that will be integrated into its Premiere Pro video editing suite. This new development will serve as a response to rival platforms like OpenAI’s Sora and Google’s Imagen 2.

Adobe is coming with an alternative to Sora! It will produce videos with AI

The model developed by Adobe as an alternative to Sora will be able to create video content from scratch based on text-based commands or reference images from users. This model will bring three new features to Premiere Pro: object insertion, object removal, and generative extension.

The object insertion feature will allow users to add objects to specific parts of video clips, while the object removal can easily eliminate unwanted objects in the background. Generative extension aims to add extra frames to the beginning or end of a clip, synchronizing the video with an audio track or creating an emotional impact.

Adobe is also taking measures against potential misuse of deepfake technologies. The company will integrate a media origin standard called Content Credentials into Premiere, which will have metadata indicating which content is AI-generated and which AI model was used.

Although Adobe has not yet made any statements regarding the cost of these AI-supported video features, it is a subject of curiosity how much users will have to pay for these features.

The company aims to solidify its position in market competition with this new Sora alternative and provide more powerful tools to creative professionals. However, the timing for the launch of these features remains uncertain, and Adobe is avoiding a live demo presentation on this matter.

Adobe’s move with this Sora alternative is considered an important development in terms of the future of AI-supported content production tools and their impact on creative industries. This innovative step could open new doors for other players in the industry and advance creative processes further.

What do you think about this innovation? Please share your thoughts in the comments section below.