According to reports, Apple is preparing an advertising algorithm that utilizes artificial intelligence technology. This technology aims to deliver more effective advertisements and generate more advertising revenue. The innovation, officially coming with iOS 18, will initially be active only in the App Store.
While Google and Meta have implemented similar methods long ago, Apple’s decision has been met with negativity from Apple fans. Some argue that the company is essentially following Xiaomi’s example by displaying ads in its app store. Here are the key details…
Apple to design artificial intelligence driven ads
The algorithm will place advertisements in the most noticeable areas of the App Store, which is already enticing advertisers. Targeted advertisements, based on users’ recent searches, will be presented to encourage more spending.
However, some are concerned about the security of user data in this process. Apple’s decision to use this technology in its advertisements has disappointed many who expected better privacy measures from the company.
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While currently limited to the App Store, if successful, AI-driven advertisements are expected to expand to other popular iOS applications. Apple’s recent hiring for positions in advertising management indicates the company’s continued efforts in this area. Additionally, Apple TV Plus recently announced plans to offer ad-supported memberships. We hope all these developments ultimately benefit the users.
What are your thoughts on this matter? Do you think Apple’s strategy of using AI-driven advertisements is appropriate? You can easily share your opinions with us in the comments section below. Your feedback is highly valued.
