Apple, known for its emphasis on R&D, is known for its research center projects in France, Israel, Japan, the United Kingdom, and Sweden. With its existing research center in China, the company has decided to add a new one following recent developments.
The main reason for this move is shown as China’s population of 1.4 billion and its potential for young talent. Additionally, it is believed that some of the problems occurring in the country can only be solved by locals who understand the region’s culture. Here are the important details…
Apple is in the spotlight with its research center!
The center to be opened in Shenzhen city has created great excitement in the country. It was stated that this city was chosen due to its central location and the presence of component suppliers in the region. In this way, it is planned to localize all stages as much as possible to significantly reduce production costs. Isabel Ge Mahe, the project manager, stated that they have spent a total of $139 million for research centers in China so far and their investments will continue rapidly.
Thus, by bringing the production team closer to the sales network, it aims to ensure a healthier marketing process. However, the project also has a political aspect. The increasingly tense relationship between the United States and China in recent times has begun to affect technology companies as well. With iPhone sales noticeably declining in the country, Apple has begun to seek a solution to this situation. The research centers to be opened throughout China are also seen as part of this effort.
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